Business Administration, Marketing Concentration, B.A.

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Description and Learning Outcomes

Business Administration Concentrations (Optional)

Students may choose a concentration in one of the four concentrations. All concentrations involve taking a minimum of 12 credits. If the student does not choose a concentration, any of the courses listed here can be applied for their business major.

Requirements

(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers. Students select three courses from a list of electives that will be provided each academic year.

Concentration Requirements

BU 3410 - Sales Management (4 credits)
BU 3510 - Marketing Research (4 credits)
BU 3810 - Advertising and Promotion (4 credits)