2021-2022 Online and Continuing Education Catalog 
    
    Jul 01, 2022  
2021-2022 Online and Continuing Education Catalog
Add to Portfolio (opens a new window)

BU 3810 (CO 3810) - Advertising and Promotion


This course focuses on the need to advertise, the media, consumer motivation, creating the message, the use of agencies, the design and use of promotion techniques, and the organization and functions of a corporate advertising staff. Prerequisite: BU 2510 . Credits: 4



Add to Portfolio (opens a new window)