2021-2022 Online and Continuing Education Catalog 
    
    Jul 01, 2022  
2021-2022 Online and Continuing Education Catalog
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BU 2510 - Principles of Marketing


This introductory‐level marketing course exposes students to a broad range of marketing functions and theories. Students will develop competency in the methods used for planning, implementing and analyzing marketing strategies. Emphasis is placed on an understanding of the consumer decision-making process and how the marketing mix is created to meet the wants and needs of consumers. Credits: 4



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