2021-2022 Online and Continuing Education Catalog 
    
    Jul 01, 2022  
2021-2022 Online and Continuing Education Catalog
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BU 3410 - Sales Management


This course focuses on one of the elements of marketing promotion, the selling function, with emphasis on planning, organizing, and staffing the sales department. Developing, directing and evaluating the performance of the sales force are also major topics. Prerequisites: AC 2220  and BU 2510 . Credits: 4



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