MG 6950 - Global Capstone

The Global Capstone will require students to integrate principles, theories, and methods learned throughout their program. This culminating project enables students to think more strategically when faced with the challenges of bringing new ideas to market. Students creatively analyze, synthesize, and evaluate learned knowledge in a project having a professional focus, and communicate the results of the project effectively at a professional level.  Each student will undertake a major investigation of an organizational challenge in the global workplace, be it from the student’s own experience or in a field in which the student hopes to secure employment. Through the use of research, survey data and marketing research methods, students will complete an investigation of consumer and market needs, competitive practices in satisfying those needs, and the role of bringing their idea to a potentially global market. Students will ideate and develop a business case so that it can move forward towards implementation within a company. (Pre-requisites: MG 5140 , AC 5310 , FI 5320 , EC 5600 , MG 5740 , MG 5910 , MG 6250 , and MG 6350 ) Credits: 4