MG 6250 - New Product Development for a Global Consumer

As a decision-science, marketing enables companies and organizations to assess the needs of consumers (business, residential, governmental, and other non-profit entities) to develop and bring to market products and services with global appeal that satisfy consumer needs while also satisfying the needs of other stakeholders including society as a whole. In this course, students will gain practical experience working with concepts at the center of marketing such as how consumers make buying decisions, how data supports new product development decisions, how company strategies affect consumer needs, wants, and demands and vice versa, and how product lines and society’s goals are enhanced through new product development all while operating in the context of a global environment. Resources for the completion of projects include but are not limited to applicable software (free trials, open source as much as possible), community experts, related industry journals and articles, and textbook. (Pre-requisites: MG 5140 , AC 5310 , FI 5320 , EC 5600 , and MG 5910 ) Credits: 4