DM 6030 - Marketing Immersion

Through a fast paced, immersive environment, this course will prepare students from planning to execution. The purpose of this course is to take critical digital marketing skills and apply them in a project based environment partnership with an innovative company. Students will collaborate to develop and execute a final digital marketing project that will integrate growth marketing, a social media plan to address personas, analytics, and cultivate a growth mindset and customer-centric implementation strategies. (4 credits)