DM 5020 - Branding Using Social Media

Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled decisions. In this course students will examine the tools and strategies addressing the social component of digital marketing. Students will examine the differences between organic and paid approaches through various social tools. The purpose of this course is to help students develop and execute a social media plan through various tools including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Additional topics and tools explored include: Hootsuite, Buffer, and SQL. (4 credits)