DSM 5310 - Social Media, Crowdsourcing, and Brand Development

This course examines the emergence of search engines, social media and “collective intelligence” technologies such as crowdsourcing, which have drastically changed the business landscape in many industries. Some traditional business models are now outdated, others have been deeply transformed, and many new models are emerging based on the unprecedented access to vast amounts of information enjoyed by the participants in today’s markets. This course is designed to help students enhance skills in market research and develop their knowledge of how to apply digital media such as the web, email, mobile applications, and social networking sites in order to market products and services, influence consumer or audience behavior, and cultivate constituent affinity and action. (4 Credits)