MG 6610 - Strategic Planning and Policy

This course will examine the process of strategic planning. Organizations are undergoing a series of revolutionary changes, including vertical integration, horizontal consolidation, strategic alliances and joint ventures, entrepreneurial startups, and specialized niche networks. This course will critically examine changes and discuss the various strategic decisions and managerial skills needed to confront them in a variety of firms in organizations. The primary focus of the course is on the strategy of the business unit, which is the foundational level for competitive analysis, and an analysis of the issues central to the firm’s short‐term and long‐term competitive success. Using a combination of case studies and industry field research, students will assume the roles of key decision‐makers and/or advisors in analyzing these issues and offering recommendations for strategic change. (4 credits) Meets MED & CAGS Concentration Requirment: School Business Administrator (does not provide Certification)