2017-2018 Online Continuing Education Programs 
    
    Nov 22, 2024  
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2017-2018 Online Continuing Education Programs [ARCHIVED CATALOG]

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CO 3320 - Advertising: History and Criticism

This course explores corporate advertising history and product case studies. Students consider the ways in which advertising developed-and continues to develop-in relation to global consumerism and mass media technologies and in response to social criticism. Students learn to deconstruct advertising images and copy and construct their own ads, spoof ads, and public service announcements. (4 credits)


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