BU 3630 - Personal Selling and Client Relationships

This course focuses on direct selling, one of the key elements of marketing promotion. Utilizing a variety of methods, this course provides students with the tools and skills necessary to build long-term relationships that result in successful sales outside a fixed retail location. Personal selling techniques will be honed in an experiential format, preparing students to successfully achieve the Action Selling Sales Skills Certification. (4 credits)

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