2017-2018 Online Continuing Education Programs 
    
    Apr 24, 2024  
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2017-2018 Online Continuing Education Programs [ARCHIVED CATALOG]

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HCA 2030 - Marketing for Healthcare

This course focuses on aligning health services offerings with the demands of markets, in order to maximize customer/client value and organizational competitive advantage. Course components include: the nature of marketing function; differences in services and product markets and marketing; market analysis; fundamentals of individual and organizational buying behavior; elements of the tactical marketing mix; and marketing strategies. (4 credits)


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