Communication, Public Relations and Advertising Concentration, B.A.

• Communication Program Description and Learning Outcomes  

Program Description

Students in the Communication major with a Concentration in Public Relations and Advertising can choose to focus on the knowledge and skills needed to enter or develop further professional abilities in these two fields. Students examine the fundamentals of public relations as well as contemporary practices. In the advertising field, students carry out critical analyses of advertisements and consumer trends nationwide and in other regions in the world.  

Learning Objectives

Students who complete the Public Relations and Advertising Concentration should be able to:

• Understand the basic principles of Public Relations and Advertising as distinct areas of expertise
• Address challenges and opportunities to manage cross-cultural differences in a positive manner to benefit individuals and the organization
• Analyze advertising images for their impact and connections with consumer behavior
• Understand the ethical issues involved in public relations and advertising practices.

Careers

Public Relations and Advertising specialists are able to work in a wide variety of positions and fields, from press secretary to communications director, to content or media specialist, professionals in the field are in demand from small and big companies alike. The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. During that time period, 14,900 new jobs will need to be filled.