Communication, Media Studies Concentration, B.A.

• Communication Program Description and Learning Outcomes  

Concentration Description

In addition to the skills and knowledge provided in the Core courses, students in the Communication major can choose to focus on the Media Studies concentration.  The purpose of this concentration is for students to explore the content areas offered in the Journalism and Public Relations and Advertising Concentrations, with an eye on the impact of media on society as well as intercultural and inter-organizational communication. 

Learning Objectives

Students who complete the Media Studies Concentration should be able to:

• Understand of the role that communication media and communication technologies play in a society
• Analyze key traditions as well as new theoretical and methodological practices being developed in the field of Communication and Media Studies
• Understand the purposes and audiences in each type of media platform, and the best ways to engage readers/viewers in top quality writing
• Evaluate critically the effects of the global media industry

Careers

The rapid pace of technological changes in the media industry has produced unprecedented and numerous opportunities for professionals in media studies. Many have gone on to successful careers in television, film, digital media, advertising, journalism, publishing, and teaching. Additionally our graduates have been accepted into graduate schools in the fields of film, law, media studies, communication, and broadcasting.