2019-2020 Online Continuing Education Catalog 
    Nov 29, 2022  
2019-2020 Online Continuing Education Catalog [ARCHIVED CATALOG]

Communication, Journalism Concentration, B.A.

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Concentration Description

In addition to the skills and knowledge provided in the Core courses, students in the Communication major can choose to focus on the Journalism Concentration.  The purpose of this concentration is for students to focus on creative and professional storytelling in a multimedia world. Journalism students develop the writing skills to produce stories across platforms - print, web, social, and mobile media. Quality journalism tells powerful, important and interesting stories.  

Learning Objectives

Students who complete the Journalism Concentration should be able to:

  • Develop writing skills that can be featured in different media: printed, web, social media, and others, with the ability to ‘translate’ and adapt content across platforms
  • Understand the purposes and audiences in each type of media platform, and the best ways to engage readers/viewers in top quality writing
  • Evaluate critically the effects of the global media industry and the importance and role of journalism in modern civic society.


Not too long ago, students in Journalism newspaper thought their career prospects were limited to a reporting job in a newspaper, either printed or on the Web. However, over last 20 years job options for journalism graduates have only grown, particularly with the explosion of the Internet and the need to publish good quality, engaging writing. The numerous job titles well within the reach of students with a Journalism concentration include: book editor, content producer, copy writer, grant writer, newsletter writer or editor, public relations specialist, and technical writer.

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