2019-2020 Online Continuing Education Catalog 
    Jun 17, 2024  
2019-2020 Online Continuing Education Catalog [ARCHIVED CATALOG]

Business Administration, E-Commerce and Digital Marketing Concentration, B.A.

Concentration Description

Every year, more and more businesses add to their marketing strategies a strong focus on digital marketing and e-commerce. Thanks to the Internet and globalization, most people on the globe are able to electronically access information, products, and services. Moreover, increasingly, tablets or mobiles of diverse kinds are replacing traditional computers. Business owners are quickly realizing that anyone can influence the image of their companies and the quality of the products and services, for example via social media. In addition, without a digital marketing strategy in place, new client acquisition and brand visibility-and ultimately, revenue -will likely be negatively affected.

The E-Commerce and Digital Marketing Concentration at New England College will introduce you to principles of accounting, microeconomics, business law, advertising, and marketing strategy. You can learn about the advancement of digital media, management theory, effective visual communication principles, and the many applications used in e-commerce, including the Internet, Web strategies, social media applications, and online marketing tools. Other topics covered include the psychological and cultural elements that affect consumer behavior, marketing research tools and procedures, and international marketing and the cultural, political, and economic factors that impact marketing strategies. You will have the opportunity to create an e-marketing plan during the capstone course. As a business school student, you’ll have access to vast library of resources, including curated talent and high quality content dating back almost a century, as well as unique online speaker series and webinars.

Students in the E-Commerce Concentration are required to take the Marketing Concentration courses, and take three additional courses in E-Commerce.

Learning Objectives

  • Demonstrate an understanding of how e-commerce systems and models affect strategic management, marketing, financial systems, organizational design, and supply chain management.
  • Demonstrate an appropriate knowledge base to help organizations integrate online business processes and practices.
  • Apply commerce theory and practice to analyze e-commerce businesses in order to develop innovative e-commerce systems.
  • Work effectively in teams and communicate with diverse audiences.
  • Examine how ethical and societal issues impact individuals, organizations, and communities within e-commerce systems.


Every business needs e-commerce experts to design, implement and manage their online business strategies and maintain a strong online presence for the company. A concentration in e-commerce prepares graduates for careers in business environments that now rely heavily on electronic services. Individuals educated in this field can typically expect more advancement opportunities and higher salaries than those trained in generic business areas. The e-commerce concentration provides training in similar foundational areas as the general business degree, but also trains students in the more advanced areas of online business. You will find a variety of occupations related to e-commerce. In the business industry, you could work as an e-commerce, online marketing or consumer product manager. On the technical side, you could work as a web developer or database administrator.

BA/BS Liberal Arts and Sciences Core Curriculum

Please visit the Liberal Arts and Sciences Options  for courses that meet the LAS requirements.


Select additional electives to meet 120 credits required for a bachelor’s degree.