Business Administration, Marketing Concentration, B.A.

Business Core

• AC 2210 - Financial Accounting (4 credits)
• AC 2220 - Management Accounting (4 credits)
• BU 1110 - Introduction to Business (4 credits)
• BU 2110 - Quantitative Methods (4 credits)
• BU 2420 (until Spring 2 2020) - Organizational Behavior and Management (4 credits) meets LAS2 requirement
• BU 2510 - Principles of Marketing (4 credits)
• BU 3310 - Business Finance (4 credits)
• BU 3620 - International Business (4 credits) meets LAS7 requirement
• BU 3880 - Legal and Ethical Environment of Business (4 Credits)
• BU 4040 - Strategic Management (4 credits)
• CT 2430 - Information Systems in Organizations (4 credits)
• EC 2110 - Introduction to Macroeconomics (4 credits)
• EC 2120 - Introduction to Microeconomics (4 credits)

Marketing Concentration

• BU 3410 - Sales Management (4 credits)
• BU 3510 - Marketing Research (4 credits)
• BU 3810 - Advertising and Promotion (4 credits)

BA/BS Liberal Arts and Sciences Core Curriculum

Please visit the Liberal Arts and Sciences Options  for courses that meet the LAS requirements.

• WR 1015 - Writing in the Liberal Arts and Sciences I 4 credits
• WR 1020 - Writing in the Liberal Arts and Sciences II 4 credits
• MT 1020 - College Algebra (4 credits) or higher
• LAS 1 - On Being Human (4 credits)
• LAS 2 - Communities in America (4 credits)
• LAS 3 - The Creative Arts (4 credits)
• LAS 4 - Social Sciences (4 credits)
• LAS 5 - Lab Science (4 credits)
• LAS 6 - Humanities (4 credits)
• LAS 7 - Global Perspectives (4 credits)

Electives

Select additional electives to meet 120 credits required for a bachelor’s degree.

• Elective Courses