2018-2019 Residential Undergraduate Catalog 
    
    Mar 28, 2024  
2018-2019 Residential Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing, B.A.


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Required Courses for Marketing Concentration


(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Liberal Arts & Sciences Core Curriculum, BA/BS


Electives, BA/BS


Select additional electives to reach 120 credits for a Bachelor’s degree. 

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