MG 6610 - Strategic Planning and Policy

This course will examine the process of strategic thinking and planning, including how the strategic planning process is influenced by national and international crises. Organizations are undergoing a series of revolutionary changes, including vertical integration, horizontal consolidation, strategic alliances and joint ventures, entrepreneurial startups, and specialized niche networks. This course will critically examine these and other changes and discuss the various strategic decisions and managerial skills needed to confront them in a variety of firms and organizations.

The primary focus of the course is on the strategy of the business unit, which is the foundational level for competitive analysis and the venue for an analysis of the issues central to the firm’s short-term and long-term competitive success. Using a combination of case studies and industry field research, students will assume the roles of key decision-makers and/or advisors in analyzing these issues and offering recommendations for strategic change. Credits: 4