2021-2022 Online and Continuing Education Catalog 
    
    Jul 01, 2022  
2021-2022 Online and Continuing Education Catalog
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CO 3320 - Advertising: History and Criticism


This course explores corporate advertising history and product case studies. Students consider the ways in which advertising developed-and continues to develop-in relation to global consumerism and mass media technologies and in response to social criticism. Students learn to deconstruct advertising images and copy and construct their own ads, spoof ads, and public service announcements. Credits: 4



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