2021-2022 Online and Continuing Education Catalog 
    
    Jul 22, 2024  
2021-2022 Online and Continuing Education Catalog [ARCHIVED CATALOG]

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HCA 2030 - Healthcare Marketing


This course offers a concentration on healthcare marketing. Throughout the course, students will compare the concepts of traditional marketing to healthcare marketing, learn how to identify target populations when marketing for healthcare, and review internal and external marketing strategies for healthcare marketing.  The course will also cover healthcare marketing program development, and students will work on the development of a marketing plan for a healthcare product and/or service. Credits: 4



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