DM 5010 - Foundations of Digital Marketing

Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled decisions. Marketers in the innovation industry are scrappy, creative, and agile.

This introductory course provides a survey of digital marketing concepts. The internet is a dynamic marketplace. Students will explore the history of internet marketing to understand how the early influences have shaped today’s marketing strategies. Topics include digital marketing fundamentals, marketing analytics, search engine optimization, email marketing, and social media platforms. Additionally, students will practice their digital marketing skills through an online marketing simulation program. Thus, this class provides students the theoretical understanding of the internet marketplace while also equipping them with the required digital marketing skills to be successful in their future careers. Credits: 4