MG 6940 - Applied Business Statistics II

Picking up where Applied Business Statistics ends, this course will further explore statistical tools used in strategic decision making like conjoint analysis and multi-dimensional scaling, stochastic control and noise theory. Using “real-world” problems, students will develop frameworks for cause-and-effect logic that supports predictive analysis for developing suitable hypotheses. Emphasis is placed not just on gathering data but also on the interpretation of data and the limitations of each tool. Prerequisite: MG 6340 Credits: 4