BU 3270 - Search Engine Optimization Methods

SEO (Search Engine Optimization) is a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic. This course examines how to increase the organic search ranking of a website/webpage. On-page best practices, keyword research, site design and architecture, link building, SEO for local search, site audit, SEO tracking will be covered. (4 credits)