2019-2020 Online Continuing Education Catalog 
    
    Sep 22, 2021  
2019-2020 Online Continuing Education Catalog [ARCHIVED CATALOG]

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BU 3410 - Sales Management


This course focuses on one of the elements of marketing promotion, the selling function, with emphasis on planning, organizing, and staffing the sales department. Developing, directing and evaluating the performance of the sales force are also major topics. Prerequisites: AC 2220  and BU 2510 . (4 credits)



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