2019-2020 Residential Undergraduate Catalog 
    
    May 18, 2021  
2019-2020 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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BU 3510 - Marketing Research


This course examines marketing research techniques used to find the information needed for marketing decision-making. Topics include problem definition, design of research methods, questionnaire construction, data analysis, and the implications of the findings for marketing strategy decisions. Prerequisites: BU 2510  and either BU 2110  or MT 2310 . (4 Credits)



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