2019-2020 Residential Undergraduate Catalog 
    
    Jun 24, 2021  
2019-2020 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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BU 2510 - Principles of Marketing


This introductory‐level marketing course exposes students to a broad range of marketing functions and theories. Students will develop competency in the methods used for planning, implementing and analyzing marketing strategies. Emphasis is placed on an understanding of the consumer decision-making process and how the marketing mix is created to meet the wants and needs of consumers. (4 Credits)



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