SM 3720 - Event Management

Event management is a form of marketing promotion activity where the organization and its brand are linked to a themed activity that the target audience experiences. The class members will create, market, and sponsor an activity for an off‐campus or on campus event; the event will be reviewed from the initial idea, to the development of a plan, to the execution and evaluation of the activity. Students also will learn to use fundraising techniques, manage volunteers, and write press releases. Prerequisites: BU 2510 & 60 credits, or permission of instructor. Offered every year. (4 Credits)