2019-2020 Residential Undergraduate Catalog 
    
    Oct 23, 2021  
2019-2020 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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SM 3720 - Event Management


Event management is a form of marketing promotion activity where the organization and its brand are linked to a themed activity that the target audience experiences. The class members will create, market, and sponsor an activity for an off‐campus or on campus event; the event will be reviewed from the initial idea, to the development of a plan, to the execution and evaluation of the activity. Students also will learn to use fundraising techniques, manage volunteers, and write press releases. Prerequisites: BU 2510  & 60 credits, or permission of instructor. Offered every year. (4 Credits)



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