2019-2020 Residential Undergraduate Catalog 
    
    Nov 27, 2021  
2019-2020 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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BU 3810 (CO 3810) - Advertising and Promotion


This course focuses on the need to advertise, the media, consumer motivation, creating the message, the use of agencies, the design and use of promotion techniques, and the organization and functions of a corporate advertising staff. Prerequisites: BU 2510 . (4 Credits)



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