Business Administration, Marketing, B.A.

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Description and Learning Outcomes

Requirements

BU 1110 - Introduction to Business (4 Credits)
BU 2110 - Quantitative Methods in Business (4 Credits)
BU 2210 (AC 2210) - Financial Accounting (4 Credits)
BU 2220 (AC 2220) - Management Accounting (4 Credits)
BU 2410 - Leadership Across Borders and Cultures (4 Credits) (meets LAS2 requirement)
BU 2430 (CT 2430) - Information Systems in Organizations (4 Credits)
BU 2510 - Principles of Marketing (4 Credits)
BU 3310 - Business Finance (4 Credits)
BU 3880 - Legal and Ethical Environment of Business (4 Credits)
EC 2110 - Introduction to Macroeconomics (4 Credits) (meets LAS4 requirement)
EC 2120 - Introduction to Microeconomics (4 Credits)
BU 4047 - Senior Seminar in Business Administration (2 credits)
BU 4048 - Capstone Experience in Business Administration (2 credits)
or BU 4910, Internship in Business Administration (2 credits)

Required Courses for Marketing Concentration

(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Students select three courses from the following list:

BU 3630 - Personal Selling and Client Relationships (4 Credits)
BU 3530 (CT 3530) - Digital Media Marketing (4 Credits)
BU 3540 (SM 3540) - Sport Marketing (4 Credits)
BU 3810 (CO 3810) - Advertising and Promotion (4 Credits)
BU 3990 - Topics in Business (4 Credits) (with permission)
BU 4515 - Enterprise Consulting and Development (4 Credits)
CT 2750 (CO 2750) - Website Design (4 Credits)

Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree

WR 1010 - Composition (4 Credits) or approved LAS Writing Course.
Math 1000 or higher (4 Credits) (MT 1100 recommended)
LAS 1000 - Bridges to Learning (2 Credits)
LAS 1 (LAS 1110) - The Natural Environment - Understanding Our Place in the Natural World (4 Credits)
LAS 2 (LAS 1120) - The Civic Environment - Democratic Values (4 Credits)
LAS 3 (LAS 2110) - Creative Arts (4 Credits)
LAS 4 (LAS 2120) - Social Sciences (4 Credits)
LAS 5 (LAS 2130) - Natural and Biological Sciences (4 Credits)
LAS 6 (LAS 2140) - Humanities (4 Credits)
LAS 7 (LAS 3110) - Global Perspectives (4 Credits)
LAS Elective (4 credits) One additional course that meets any LAS requirement or combination of two 2-credit approved electives.

Electives

Select additional electives to reach 120 credits for a Bachelor’s degree.