Business Administration, Digital Marketing Concentration, M.B.A.

(40 credits)

Program Description

New England College’s Master of Business Administration program provides working professionals and recent graduates with the proven leadership skills needed for today’s rapidly changing global environment. This 40‐credit MBA can be completed in less than two years. The course delivery and structure are specifically designed for working professionals to make the most efficient use of time and to optimize the learning experience.

Our MBA carries forward NEC’s legacy of creating well-rounded management professionals. With an emphasis on practical knowledge and skills, students will learn from faculty experts who are active business leaders. Our student-focused curriculum positions graduates to achieve positive career outcomes with a background in strategic thought and analysis, analytical decision-making, leadership theory and practice, and organizational dynamics in management. Students can choose a concentration in a specific field, or can select elective courses from a wide range of options.

The degree is designed to further students’ knowledge of key leadership elements including problem solving, effective communication, motivation of employees, and negotiation. Through the MBA program, students further their career by developing advanced strategic leadership techniques, leadership tools and skills, and a deep understanding of organizational dynamics in management.

Learning Objectives

• Demonstrate the ability to integrate knowledge of accounting, finance, marketing, management information systems, organizational behavior, economics, operations management and qualitative analysis to create effective solutions to organizational and operational challenges independently and as a team 
• Evaluate the implications of changing environmental factors on organizational choices within a global environment and formulate solutions.
• Demonstrate the ability to utilize technology in multiple ways to formulate and achieve project and/or organizational goals. 
• Create and demonstrate the verbal and written communication skills which express ideas clearly, logically, and persuasively. 
• Distinguish and formulate solutions to ethical, cultural humility, and inclusion issues. 
• Demonstrate the ability to collect and evaluate information and data in order to formulate analytically sound decisions and understand the likely consequences of those decisions.
• Evaluate the actions and develop solutions to complex challenges of an organization operating in a global business environment.
• Demonstrate leadership ability, collaboration, team-building skills through class projects and involvement in student, community, and/or professional organizations.

Digital Marketing Concentration

The MBA’s Concentration Digital and Social Media is designed for today’s professional who works in different areas of the organization that are connected to the use of social media and marketing. The Concentration is also useful for those who want to work in a digital and social market environment. Oriented to the needs of emerging fields related to digital and social media, this program will provide the skills needed to use Digital and Social Media tools to the advantage of organizational and professional goals.

Outcomes of the concentration in Digital Marketing:

• Make strategic decisions on the use and integration of digital and social media channels to promote products, services, and messages effectively
• Collect and analyze data working with analytics platforms and SQL which support optimal return on investment for inbound and outbound marketing plans
• Develop skills in online brand management and development
• Understand underlying business models and communications principles that drive successful digital media campaigns 
• Design and implement projects in content management and brand development through digital and social media improving website visibility through content development and targeted keyword usage 
• Carry out effective organizational change processes to adapt organizations to the challenge of managing digital and social media. Design and implement email marketing and landing page optimization.