Business Administration, Strategic Sales Management Concentration, M.B.A.

(40 credits)

Program Description

New England College’s Master of Business Administration program provides working professionals and recent graduates with the proven leadership skills needed for today’s rapidly changing global environment. This 40‐credit MBA can be completed in less than two years. The course delivery and structure are specifically designed for working professionals to make the most efficient use of time and to optimize the learning experience.

Our MBA carries forward NEC’s legacy of creating well-rounded management professionals. With an emphasis on practical knowledge and skills, students will learn from faculty experts who are active business leaders. Our student-focused curriculum positions graduates to achieve positive career outcomes with a background in strategic thought and analysis, analytical decision-making, leadership theory and practice, and organizational dynamics in management. Students can choose a concentration in a specific field, or can select elective courses from a wide range of options.

The degree is designed to further students’ knowledge of key leadership elements including problem solving, effective communication, motivation of employees, and negotiation. Through the MBA program, students further their career by developing advanced strategic leadership techniques, leadership tools and skills, and a deep understanding of organizational dynamics in management.

Learning Outcomes

• Demonstrate the ability to integrate knowledge of accounting, finance, marketing, management information systems, organizational behavior, economics, operations management and qualitative analysis to create effective solutions to organizational and operational challenges independently and as a team 
• Evaluate the implications of changing environmental factors on organizational choices within a global environment and formulate solutions.
• Demonstrate the ability to utilize technology in multiple ways to formulate and achieve project and/or organizational goals. 
• Create and demonstrate the verbal and written communication skills which express ideas clearly, logically, and persuasively. 
• Distinguish and formulate solutions to ethical, cultural humility, and inclusion issues. 
• Demonstrate the ability to collect and evaluate information and data in order to formulate analytically sound decisions and understand the likely consequences of those decisions.
• Evaluate the actions and develop solutions to complex challenges of an organization operating in a global business environment.
• Demonstrate leadership ability, collaboration, team-building skills through class projects and involvement in student, community, and/or professional organizations.

Strategic Sales Management Concentration

The MBA’s Strategic Sales Management Concentration is designed for students seeking a career in professional sales and sales management.  Under this degree path students will be prepared to design and oversee successful sales strategies while maintaining strong customer relationships in a variety of settings.   This degree path is designed for students seeking careers in either product, service, or brand management. 

Outcomes of the Strategic Sales Management Concentration:

• Demonstrate an understanding of the sales process as it relates to the way customers make buying decisions, especially in business-to-business transactions.
• Explain the knowledge, skills and abilities (KSAs) that are most commonly sought after when hiring salespeople and be able to classify these KSAs as stable (i.e., best accounted for at hiring) or malleable (i.e., capable of being developed over time).
• Apply an adaptive leadership approach that emphasizes personalized, one‐to‐one employee development.
• Demonstrate an understanding of the key technologies used in today’s sales organizations to manage both salesperson activities and customer outcomes.
• Explain how the key concepts of sales force operations management fit together to impact overall firm performance.
• Apply the key concepts of sales force operations management to analyze and improve sales force operations in his or her current organization.