2020-2021 Online and Continuing Education Catalog 
    
    Mar 29, 2024  
2020-2021 Online and Continuing Education Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BU 3510 - Marketing Research


This course examines marketing research techniques used to find the information needed for marketing decision making. Topics include problem definition, design of research methods, questionnaire construction, data analysis, and the implications of the findings for marketing strategy decisions. Prerequisites: BU 2510  and BU 2110   (4 credits)



Add to Portfolio (opens a new window)