2020-2021 Online and Continuing Education Catalog 
    
    Mar 28, 2024  
2020-2021 Online and Continuing Education Catalog [ARCHIVED CATALOG]

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BU 3410 - Sales Management


This course focuses on one of the elements of marketing promotion, the selling function, with emphasis on planning, organizing, and staffing the sales department. Developing, directing and evaluating the performance of the sales force are also major topics. Prerequisites: AC 2220  and BU 2510 . (4 credits)



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