2019-2020 Residential Undergraduate Catalog 
    
    Sep 16, 2021  
2019-2020 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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PRO 201 - Promoting and Packaging Yourself


This course will assist creatives in breaking through the competitive landscape with engaging, brand-savvy promotional materials, utilizing print, broadcast and new media. Topics such as branding, target marketing, integrated cross-media promotional initiatives, public relations and social media strategies will be covered. Students will also set business and marketing goals, create a personal identity system (letterhead, envelope, business card, labels and thank you cards), resume, CV, promotional video and online website targeted to their creative markets. Presentation, writing, collaboration and leadership skills will be strongly encouraged and nurtured throughout the course. (3 Credits)



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