DES 302 - Marketing and Advertising

Advertising is the art of persuasion and as designers we greatly influence the choices made by consumers. This is a course in the development and presentation of visual and verbal messages that move consumers to action. The basic principles of advertising will be presented from creative writing to branding consistency and integrity. The hierarchy and structure of an advertising agency will be discussed to provide students with a realistic view of the industry. Emphasis on concept development and writing. (3 Credits)