2019-2020 Residential Undergraduate Catalog 
    
    Sep 22, 2021  
2019-2020 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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CO 3320 - Advertising: History and Criticism


This course explores corporate advertising history and product case studies. Students consider the ways in which advertising developed-and continues to develop-in relation to global consumerism and mass media technologies and in response to social criticism. Students learn to deconstruct advertising images and copy and construct their own ads, spoof ads, and public service announcements. (4 Credits)



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