CT 6570 - Web Analytics

The Web Analytics class reviews the tool and techniques associated with the collection and measurement of web data that is used for purposes of web optimization and the analysis of web traffic. A primary goal of the course is to train students in the methods used to gather and report on that data and its use in business and market research. Students will also be introduced to the concept of web scraping, a process that involves the automated extraction of data from target web sites for the purposes of further reporting and analysis. (3 credits)