DM 5020 - Marketing Analytics in Digital Marketing

The new age of marketing requires an understanding of data. With the introductory course of digital marketing fundamentals, students explore customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real world marketing problems. Marketing Analytics is an application of data science to marketing decision problems. Additionally, this course offers the theoretical understanding of data necessary for students to adapt to the many changes in marketing, while also equipping them with the skills they will need to perform vital daily functions. (4 credits)