MG 6630 - Strategic Fundraising

This course presents the techniques and strategies behind successful non‐profit fundraising in the areas of planning, budgeting, control and other activities in the context of the non‐profit institution. Fundraising is more of an art rather than a science because fundraising is about people, personalities, and personal relationships. Topics include: identification and evaluation of potential donors, development of strategies, differentiating your organization, and developing a comprehensive plan. (4 credits)