2017-2018 Graduate and Professional Studies Programs 
    
    Mar 29, 2024  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

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MG 5310 - Strategic Marketing


The goal of this course is to introduce financial decision-making and management techniques in a firm, including its relationship to financial markets and institutions and the impact of marketing on the firms overall strategy.  Topics include:  balance sheet analysis, capital budgeting, working capital management, capital structure of the enterprise, business valuation and managing risk. (4 credits)



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