2017-2018 Graduate and Professional Studies Programs

May 03, 2024

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2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

Management, Marketing Management Concentration, MS

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Description and Learning Outcomes

Core Requirements for MS in Management

MG 5120 - Organizational Leadership and Change (4 credits)
MG 6040 - Research Methods (2 credits)
MG 6110 - Project Management (4 credits)
MG 6610 - Strategic Planning and Policy (4 credits)
MG 6975 - Strategic Capstone (2 credits)

Marketing Management Concentration

DSM 5310 - Social Media, Crowdsourcing, and Brand Development (4 Credits)
MG 5230 - Relationship Selling Strategies (4 credits)
MG 5310 - Strategic Marketing (4 credits)
MG 5330 - Market Research (4 credits)
MG 6811 - Advertisement and Promotion (4 credits)

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