Business Administration: Strategic Sales Management, BA

Location(s): Henniker Campus

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Sales and sales management professionals are in high demand, and long-term job growth prospects are strong. In addition to building a career in sales, the ability to communicate effectively, leverage evolving technology, and build strong relationships among customers and stakeholders are critical elements in almost any successful career. The art and science of selling is a highly marketable and transferable skill set - and a big competitive advantage for your career. Salesmanship is best developed through experience, so students will be exposed to the material through a variety of methods including mock sales scenarios, class projects, and case studies.

(68 Credits)

Business Administration, Strategic Sales Suggested Course Sequence

Business Core

(52 Credits)

BU 1110 - Introduction to Business Credits: 4
BU 2010 (ES 2010) - Intro to Excel Programming Credits: 2
BU 2110 - Statistics and Operations Management Credits: 4
BU 2210 (AC 2210) - Financial Accounting Credits: 4
BU 2220 (AC 2220) - Management Accounting Credits: 4
BU 2410 - Leadership Across Borders and Cultures Credits: 4 (meets LAS2 requirement)
BU 2430 (CT 2430) - Information Systems in Organizations Credits: 4
BU 2510 - Principles of Marketing Credits: 4
BU 3310 - Business Finance Credits: 4
BU 3620 - International Business Credits: 4
BU 3880 - Legal and Ethical Environment of Business Credits: 4
EC 2110 - Introduction to Macroeconomics Credits: 4 (meets LAS4 requirement)
EC 2120 - Introduction to Microeconomics Credits: 4
BU 4047 - Senior Seminar in Business Administration Credits: 2

Strategic Sales Management Concentration

(16 Credits)

BU 3630 - Personal Selling and Client Relationships Credits: 4
MG 5360 - Strategic Sales Management Credits: 4
MG 6230 - Technology and the Art of the Sale Credits: 4

Electives

Select four (4) credits from the following:

BU 2800 - Public Speaking for the Business Professional Credits: 2
BU 3530 (CT 3530) - Digital Media Marketing Credits: 4
BU 3540 (SM 3540) - Sport Marketing Credits: 4
BU 3810 (CO 3810) - Integrated Marketing Communications Credits: 4
BU 3990 - Topics in Business Credits: 4

Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree

LAS 1000 - First-Year Seminar Credits: 2
WR 1010 - Composition Credits: 4 or approved LAS Writing course.
MT 1100 - Quantitative Reasoning Credits: 4 (MT courses numbered higher than 1100 are acceptable)
LAS 1 (LAS 1110) - The Natural Environment - Understanding Our Place in the Natural World Credits: 4
LAS 2 (LAS 1120) - The Civic Environment - Democratic Values Credits: 4
LAS 3 (LAS 2110) - Creative Arts Credits: 4
LAS 4 (LAS 2120) - Social Sciences Credits: 4
LAS 5 (LAS 2130) - Natural and Biological Sciences Credits: 4
LAS 6 (LAS 2140) - Humanities Credits: 4
LAS 7 (LAS 3110) - Global Perspectives Credits: 4
LAS Elective Credits: 4 (One additional course that meets any LAS requirement or combination of two 2-credit approved electives.)

Electives

Select additional electives to reach 120 credits for a Bachelor’s degree.