Business Administration: Marketing, BA

Location(s): Henniker Campus

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Description and Learning Outcomes

(64 Credits)

Business Core

(52 Credits)

BU 1110 - Introduction to Business Credits: 4
BU 2010 (ES 2010) - Intro to Excel Programming Credits: 2
BU 2110 - Statistics and Operations Management Credits: 4
BU 2210 (AC 2210) - Financial Accounting Credits: 4
BU 2220 (AC 2220) - Management Accounting Credits: 4
BU 2410 - Leadership Across Borders and Cultures Credits: 4 (meets LAS2 requirement)
BU 2430 (CT 2430) - Information Systems in Organizations Credits: 4
BU 2510 - Principles of Marketing Credits: 4
BU 3310 - Business Finance Credits: 4
BU 3620 - International Business Credits: 4
BU 3880 - Legal and Ethical Environment of Business Credits: 4
EC 2110 - Introduction to Macroeconomics Credits: 4 (meets LAS4 requirement)
EC 2120 - Introduction to Microeconomics Credits: 4
BU 4047 - Senior Seminar in Business Administration Credits: 2

Required Courses for Marketing Concentration

(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

BU 3560 - Consumer Behavior Credits: 4

Marketing Electives

Select two courses from the following list: (8 Credits)

BU 3510 - Marketing Research Credits: 4
BU 3530 (CT 3530) - Digital Media Marketing Credits: 4
BU 3540 (SM 3540) - Sport Marketing Credits: 4
BU 3630 - Personal Selling and Client Relationships Credits: 4
BU 3810 (CO 3810) - Integrated Marketing Communications Credits: 4
BU 3990 - Topics in Business Credits: 4 (with permission)
BU 4515 - Enterprise Consulting and Development Credits: 4
CO 3340 - Principles of Public Relations Credits: 4
CT 2750 (CO 2750) - Website Design Credits: 4

Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree

LAS 1000 - First-Year Seminar Credits: 2
WR 1010 - Composition Credits: 4 or approved LAS Writing course.
MT 1100 - Quantitative Reasoning Credits: 4 (MT courses numbered higher than 1100 are acceptable)
LAS 1 (LAS 1110) - The Natural Environment - Understanding Our Place in the Natural World Credits: 4
LAS 2 (LAS 1120) - The Civic Environment - Democratic Values Credits: 4
LAS 3 (LAS 2110) - Creative Arts Credits: 4
LAS 4 (LAS 2120) - Social Sciences Credits: 4
LAS 5 (LAS 2130) - Natural and Biological Sciences Credits: 4
LAS 6 (LAS 2140) - Humanities Credits: 4
LAS 7 (LAS 3110) - Global Perspectives Credits: 4
LAS Elective Credits: 4 (One additional course that meets any LAS requirement or combination of two 2-credit approved electives.)

Electives

Select additional electives to reach 120 credits for a Bachelor’s degree.