Business Administration, Marketing Concentration, B.A.

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Description and Learning Outcomes

Business Administration Concentrations (Optional)

Students may choose a concentration in one of the four concentrations. All concentrations involve taking a minimum of 12 credits. If the student does not choose a concentration, any of the courses listed here can be applied for their business major.

BA Business Core

AC 2210 - Financial Accounting (4 credits)
AC 2220 - Management Accounting (4 credits)
BU 1110 - Introduction to Business (4 credits)
BU 2110 - Quantitative Methods (4 credits)
BU 2420 - Organizational Behavior and Management (4 credits) meets LAS2 requirement
BU 2510 - Principles of Marketing (4 credits)
BU 3310 - Business Finance (4 credits)
BU 3620 - International Business (4 credits) meets LAS7 requirement
BU 3880 - Legal and Ethical Environment of Business (4 Credits)
BU 4040 - Strategic Management (4 credits)
CT 2430 - Information Systems in Organizations (4 credits) (Added 7.15.19; omitted in error)
EC 2110 - Introduction to Macroeconomics (4 credits)
EC 2120 - Introduction to Microeconomics (4 credits)

Marketing Concentration

BU 3410 - Sales Management (4 credits)
BU 3510 - Marketing Research (4 credits)
BU 3810 - Advertising and Promotion (4 credits)

BA/BS Liberal Arts and Sciences Core Curriculum

Please visit the Liberal Arts and Sciences Options for courses that meet the LAS requirements.

WR 1015 - Writing in the Liberal Arts and Sciences I 4 credits
WR 1020 - Writing in the Liberal Arts and Sciences II 4 credits
MT 1020 - College Algebra (4 credits) or higher
LAS 1 - On Being Human (4 credits)
LAS 2 - Communities in America (4 credits)
LAS 3 - The Creative Arts (4 credits)
LAS 4 - Social Sciences (4 credits)
LAS 5 - Lab Science (4 credits)
LAS 6 - Humanities (4 credits)
LAS 7 - Global Perspectives (4 credits)

Electives

Select additional electives to meet 120 credits required for a bachelor’s degree.

Elective Courses