Business Administration, Marketing, B.A.

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Description and Learning Outcomes

Requirements

BU 1110 - Business, Innovation and the Entrepreneur (4 Credits)
BU 2110 - Quantitative Methods in Business (4 Credits)
BU 2210 (AC 2210) - Financial Accounting (4 Credits)
BU 2220 (AC 2220) - Management Accounting (4 Credits)
BU 2410 - Leading Across Borders and Cultures (4 Credits)
BU 2510 - Principles of Marketing (4 Credits)
BU 3310 - Business Finance (4 Credits)
BU 3880 - Legal and Ethical Environment of Business (4 Credits)
BU 4045 - Senior Seminar in Business (4 Credits)
EC 2110 - Introduction to Macroeconomics (4 Credits)
EC 2120 - Introduction to Microeconomics (4 Credits)

Required Courses for Marketing Concentration

(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Students select three courses from the following list:

BU 3910 - Personal Selling and Client Relationships (4 Credits)
BU 3530 (CT 3530) - Digital Media Marketing (4 Credits)
BU 3540 (SM 3540) - Sport Marketing (4 Credits)
BU 3810 (CO 3810) - Advertising and Promotion (4 Credits)
BU 3990 - Topics in Business (4 Credits) (with permission)
BU 4515 - Enterprise Consulting and Development (4 Credits)
CT 2750 (CO 2750) - Website Design (4 Credits)