DBA 8823 - Strategic Research Project I

Students lay the groundwork for their strategic project by choosing and defining a significant business problem within an organization or industry sector. They employ various management and strategic planning tools to clarify organizational needs and priorities. The literature review goes beyond academic sources to include environmental scanning, competitive analysis, and industry trend reviews, ensuring the problem is framed within a broader market and strategic context. The course’s outcome is a refined problem statement supported by theory, practice, and market intelligence. Credits: 3