2018-2019 Residential Undergraduate Catalog 
    
    Dec 09, 2018  
2018-2019 Residential Undergraduate Catalog

BU 3510 - Marketing Research


This course examines marketing research techniques used to find the information needed for marketing decision-making. Topics include problem definition, design of research methods, questionnaire construction, data analysis, and the implications of the findings for marketing strategy decisions. Prerequisites: BU 2510  and either BU 2110  or MT 2310 . (4 Credits)