2018-2019 Residential Undergraduate Catalog 
    
    Dec 09, 2018  
2018-2019 Residential Undergraduate Catalog

BU 2510 - Principles of Marketing


This introductory‐level marketing course exposes students to a broad range of marketing functions and theories. Students will develop competency in the methods used for planning, implementing and analyzing marketing strategies. Emphasis is placed on an understanding of the consumer decision-making process and how the marketing mix is created to meet the wants and needs of consumers. (4 Credits)